One Click: Jeff Bezos and the Rise of Amazon.com - Richard L. Brandt
- In english. First published in 2011.
For anyone born after 1990, Amazon.com is one of the givens of life. But when the company was started in 1994 there was no Internet commerce yet, and there was no guarantee CEO Jeff Bezos' vision for an Internet bookstore would succeed. One Click: Jeff Bezos and the Rise of Amazon.com seeks to answer the question of how Bezos not only succeeded but has come to dominate — and fundamentally change — the book business and shopping itself.
-> Many answers were given by this book. Why Amazon did not make a profit for many years? How to select the right business online? What happened with theToys R us deal? What makes Amazon, outstanding? An excellent book about a company I have been a fervent fan for many many years now, and to which I start looking when buying online. It gave me some hints about how to proceed... which may become handy one day...
For anyone born after 1990, Amazon.com is one of the givens of life. But when the company was started in 1994 there was no Internet commerce yet, and there was no guarantee CEO Jeff Bezos' vision for an Internet bookstore would succeed. One Click: Jeff Bezos and the Rise of Amazon.com seeks to answer the question of how Bezos not only succeeded but has come to dominate — and fundamentally change — the book business and shopping itself.
-> Many answers were given by this book. Why Amazon did not make a profit for many years? How to select the right business online? What happened with theToys R us deal? What makes Amazon, outstanding? An excellent book about a company I have been a fervent fan for many many years now, and to which I start looking when buying online. It gave me some hints about how to proceed... which may become handy one day...