L'épreuve des différences - Philippe d' Iribarne
- In french. First published in 2009.
Based on several surveys made within the french cement producer Lafarge Group, Philippe d'Iribarne describes quite in details, from China to the Middle East, how the Group can deal with the set of cross cultural values to be found within its worldwide operations. How can a company share the values connected to its own origins, and shall it? Can those be implemented everywhere in the world, or are there for the most of them synonym with bringing to the rest of the world a view narrowed by its sole Western values?
-> Highly interesting book gathering some of the answers to be brought when understanding cross cultural business and management activities. Rich with analysis about how language, and translation, are key to carrying the necessary localization of what is agreed as being a common set of values. But not an easy answer to formulate, yet pretty close.
Based on several surveys made within the french cement producer Lafarge Group, Philippe d'Iribarne describes quite in details, from China to the Middle East, how the Group can deal with the set of cross cultural values to be found within its worldwide operations. How can a company share the values connected to its own origins, and shall it? Can those be implemented everywhere in the world, or are there for the most of them synonym with bringing to the rest of the world a view narrowed by its sole Western values?
-> Highly interesting book gathering some of the answers to be brought when understanding cross cultural business and management activities. Rich with analysis about how language, and translation, are key to carrying the necessary localization of what is agreed as being a common set of values. But not an easy answer to formulate, yet pretty close.