Uberisation - Un ennemi qui vous veut du bien ? - Denis Jacquet
- In French. First published in 2016 (e-book).
Uberization excites all fears, fantasies, hopes. Young entrepreneurs see it as a hope of finding their place. Large groups are wondering how to change the way they reach their audiences, attract talent and retain them at a time when digital is losing their appeal. Policies are totally lost and overwhelmed by the phenomenon. And the general public is wondering what's really going on.
-> An interesting book which gathers an extended point of analysis of this game changing phenomena... creative destruction indeed... for worse or better...