The Viking Manifesto - Steve Strid & Claes Andréasson
- In english. First published in 2007.
Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round—despite what contemporary corporate logic might say.
-> Big on promises, small on deliveries. I was quite disappointed by this 1 hour worth reading kind of book. I now believe that it was written for people who don't have much of a clue about Scandinavia and should be labeled "Scandinavia 101" instead. No real new things, no inner lessons about what makes the company cases and branding so unique beside good old large set of platitudes.
Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round—despite what contemporary corporate logic might say.
-> Big on promises, small on deliveries. I was quite disappointed by this 1 hour worth reading kind of book. I now believe that it was written for people who don't have much of a clue about Scandinavia and should be labeled "Scandinavia 101" instead. No real new things, no inner lessons about what makes the company cases and branding so unique beside good old large set of platitudes.