The Distribution Trap: Keeping Your Innovations from Becoming Commodities - Andrew R. Thomas
- In english. First published in 2010.
It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces.
-> A easy read book, for no real gains of academic knowledge or educational interest. Nothing at all is mentioned about the electronic-behemoths, offering a wider (global) distribution trap, and how the new generation of entrepreneurs can succeed in avoiding them, for instance. A real "americanised" view of the business world as well, reducing the analysis to post-morterm and not analysing much of the rationale behind expanding its distribution network. A book full of empty promises indeed. Alas.
It is time for U.S. companies to wake up to the destructive mass-marketing theories that have cut their profits, diminished their reputations, and sent American jobs overseas. Current marketing and distribution notions, the authors contend, have wrongly convinced thousands of U.S. innovators that the sale and distribution of their products and services is better left in the hands of outside forces.
-> A easy read book, for no real gains of academic knowledge or educational interest. Nothing at all is mentioned about the electronic-behemoths, offering a wider (global) distribution trap, and how the new generation of entrepreneurs can succeed in avoiding them, for instance. A real "americanised" view of the business world as well, reducing the analysis to post-morterm and not analysing much of the rationale behind expanding its distribution network. A book full of empty promises indeed. Alas.