Riding the Waves of Culture: Understanding Diversity in Global - Fons Trompenaars & Charles Hampden-Turner
- In english, first published in 2012.
First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment.
-> What a book. Almost a page turner about how to apply/understand diversity in today's (corporate) world. A bit naive on some considerations, it strikes a chord or two with concepts behind practice. One of those book to look back at.
First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and “issues” to help you take strategic advantage of cultural differences in the business environment.
-> What a book. Almost a page turner about how to apply/understand diversity in today's (corporate) world. A bit naive on some considerations, it strikes a chord or two with concepts behind practice. One of those book to look back at.