Operation China: From Strategy to Execution - Jimmy Hexter
- In english. First published in 2007.
Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base.
-> One of those great hands-on book rich of useful inputs from inside China and what do westerners have to bear in mind when doing business there. True to its title, it covers the whole span of tools one needs to master when dealing with the Middle Kingdom. A must read book!
Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base.
-> One of those great hands-on book rich of useful inputs from inside China and what do westerners have to bear in mind when doing business there. True to its title, it covers the whole span of tools one needs to master when dealing with the Middle Kingdom. A must read book!