Mission BlaBlaCar - Les coulisses de la création d'un phénomène - Frédéric Mazzella, Benoît Reillier, Laure Claire Reillier
- In french. First published in 2022 (e-book).
How did the BlaBlaCar startup manage to convince skeptics, and establish itself on three continents, from Brazil to Russia?
Discover strong stories, sources of motivation to give birth to great projects, and simple and effective methods to get started and undertake.
Discover strong stories, sources of motivation to give birth to great projects, and simple and effective methods to get started and undertake.
-> "A bit disapppointing, as the book remain on the surface of things and does not bring a lot of new inputs and receipe".