Meanings and messages - Birgitte Norlyk & Inger Askehave
- In english. First published in 2006.
Highlighting the interaction between theory and practice and between local and global, Meanings and Messages takes its point of departure in a Danish business context. To emphasize the complexity of business communication in the global world, we have included examples in French, German and Chinese.
-> Too academic and theoretical a book, it did not bring me any new points of view and analyze of intercultural (mis)understanding. It must be that my expectations were a bit elsewhere, more into "how to define" culture, people, interactions... and the mishap in business relationships. Too bad...
Highlighting the interaction between theory and practice and between local and global, Meanings and Messages takes its point of departure in a Danish business context. To emphasize the complexity of business communication in the global world, we have included examples in French, German and Chinese.
-> Too academic and theoretical a book, it did not bring me any new points of view and analyze of intercultural (mis)understanding. It must be that my expectations were a bit elsewhere, more into "how to define" culture, people, interactions... and the mishap in business relationships. Too bad...