Inside Apple - Adam Lashinsky
- In english. First published in 2012.
This book reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era.
-> Very well documented book which gives this rare feeling of getting into a so secretive company, Apple, which by public perception is just so "hip" and smooth. Basically, the place must be close to a Abbey to work in, where high tech monks must woe to keep silent and only dedicate themselves to their Gods/Gurus. A chilling feeling when reading and some mixed appreciation about how can one man shape so much his organization and keep involved in so much decisions... a must read (fear) Management book...
This book reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era.
-> Very well documented book which gives this rare feeling of getting into a so secretive company, Apple, which by public perception is just so "hip" and smooth. Basically, the place must be close to a Abbey to work in, where high tech monks must woe to keep silent and only dedicate themselves to their Gods/Gurus. A chilling feeling when reading and some mixed appreciation about how can one man shape so much his organization and keep involved in so much decisions... a must read (fear) Management book...