Consumer kids - Ed Mayo & Agnes Nairn
- In english. First published in 2009.
Consumer Kids uncovers the latest marketing tactics and discovers what the big corporations are really up to: recruiting children to promote products in the playground, acting as their friend on online social networks, repackaging junk food as healthy food, ducking regulation and making sure children don't realize what's an advert and what's not. This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.
-> Quite revealing book in its first part about how the "sales tricks" are operated at kid levels. The second part, dealing with young entrepreneurs came a bit out of the book's prime scope unfortunately, whereas I was expecting also a bit more about how Brands are getting into kids' mind and make them aware of them as their ultimate brands, as e.g. Mc Donald's does with small kids.
Consumer Kids uncovers the latest marketing tactics and discovers what the big corporations are really up to: recruiting children to promote products in the playground, acting as their friend on online social networks, repackaging junk food as healthy food, ducking regulation and making sure children don't realize what's an advert and what's not. This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.
-> Quite revealing book in its first part about how the "sales tricks" are operated at kid levels. The second part, dealing with young entrepreneurs came a bit out of the book's prime scope unfortunately, whereas I was expecting also a bit more about how Brands are getting into kids' mind and make them aware of them as their ultimate brands, as e.g. Mc Donald's does with small kids.