Cases in Rural Marketing – an integrated approach - Krishnamacharyulu and Ramakrishnan
- In english. First published in 2003.
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.
-> Indeed a very insightful book about daily issues in dealing with rural India. Nice cases and issues to assess.
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.
-> Indeed a very insightful book about daily issues in dealing with rural India. Nice cases and issues to assess.