Blue Ocean Strategy - W. Chan Kim
- In english. First published in 2005.
The blue ocean metaphor elegantly summarizes the authors' vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth.
-> A very rewarding book on what could pass for a simple idea, to go where others are not. But the reflection that leads us there is very inspiring, and well complemented by a sometimes pragmatic, sometimes theoretical approach.
The blue ocean metaphor elegantly summarizes the authors' vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth.
-> A very rewarding book on what could pass for a simple idea, to go where others are not. But the reflection that leads us there is very inspiring, and well complemented by a sometimes pragmatic, sometimes theoretical approach.