Alibaba's World: How a Remarkable Chinese Company Is Changing the Face of Global Business - Porter Erisman
- In English. First published in 2015.
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's and handling the bulk of e-commerce transactions in China.
-> An interesting book, if not for too much ethnocentrism by the author and some rather old facts. Could have been much more fascinating.